The Mother 'Hood was created to promote an end to the mommy (and daddy) wars and remind parents of what really matters about parenting: our babies.
The video was an immediate viral hit for Similac, with nearly 8 million views and countless mentions on parenting blogs, news sites and Twitter feeds, not to mention Adweek, AdAge, Forbes, USAToday, Time, etc.
This is the launch spot for the new Dare Greatly campaign from Cadillac that broke on the Oscars in 2015.
The first in our campaign featuring entrepreneurs who have inspired the world.
How to get a two-year-old to eat? It depends on who showed up in the high chair today.
We launched a new campaign for Hilton in 2014 to reestablish the brand's leadership role in hospitality. The look combined style with a human voice.
A simple visual illustration of the problem and the solution for Crest White Strips.
What does regular dishwasher detergent leave behind? Gross that is beautifully shot is still kind of gross.
We created social posts to support our main concept of "Who showed up in the high chair today?" Moms responded to the idea that toddlers are fickle and change personality fast from aliens, to divas, to royalty.
The launch spot for Berlin Cameron's "Real" campaign for Coke. Who knew a burp could be so appealing? (And yes she drank the whole Coke in one go).
The manifesto that established Hilton's new brand philosophy.
As a freelancer, I had the opportunity to influence British politics with an ad for the Liberal Democrat candidate, Nick Clegg. While Mr. Clegg lost to David Cameron, we managed to close the gap and give Mr. Cameron a run for his money. And some of the phrases I wrote for the ad were adopted as official campaign rhetoric and used in Mr. Clegg's speeches.
Mr. Clegg became Deputy Prime Minister, while I am available for speechwriting for 2016 (hello, Hillary!) or House of Cards, Fourth Season.
A series of :15's for Silk Soymilk, shot by Mark Romanek with Janusz Kaminski, DP.