Berlin, Cameron and Partners was an upstart new agency that succeeded in winning Coke. In an era of big Pepsi productions, BCP went in the opposite direction: showing how Coke fits in with people’s real—and still aspirational—lives. Susan Griak and I created the launch spot for BCP’s "Real" campaign, showing Coke in featuring Penelope Cruz. Who knew a burp could be so appealing? (And Penelope drank the whole Coke in one go).