When the Mommy Wars were at their worst for millennial parents, Similac wanted to send a message reminding parents of what actually is important with parenting. Roger Norris and I created the Mother 'Hood video to promote an end to the mommy (and daddy) wars, done with both humor and heart.
The video was an immediate viral hit with parents, gaining over 8 million views and countless mentions on parenting blogs, news sites and Twitter feeds, not to mention Adweek, AdAge, Forbes, USAToday, Time, etc. It won a 2016 Gold Effie, was 2015 PR Week Campaign of the Year, 2015 Clio Finalist, 2015 Clio Healthcare Silver.