With The Assembly Agency in the UK, I wrote a political advertisement for the Liberal Democrat candidate, Nick Clegg. Steve Dunn and I came up with the idea of broken promises left by the rhetoric of other politicians. The positioning worked to boost the profile of an underdog candidate. While Mr. Clegg lost to David Cameron, we managed to close the gap and give Mr. Cameron a run for his money. And some of the phrases I wrote for the ad were adopted as official campaign rhetoric used in Mr. Clegg's speeches.